AI Ads are placing the marketing industry in a data revolution. There’s never been a better time for publicists to leverage technology, the emergence of programmatic advertising has let marketers to turn into artificial intelligence tools to help them make decisions.

However, not all professionls have access to these platforms to automate repetitive tasks, improve efficiency and decision-making capabilities.

For those who don’t have access yet—or just want more information about how AI can benefit their team—we’ve compiled some of our favorite resources when using AI ads below:

Benefits to use AI in digital marketing

1- AI ads Enhance Image and Video Creation

This is probably one of the most important advantages of using artificial intelligence in advertising, we all know how essential are the visual tools to promote our services and products; we can now use these new technologies as an advantege to create our visual instruments.

We have gathered the Best 10 online video creators in 2023 if you want more information about how you can create images and videos with artificial intelligence.

2- AI ads automate repetitive tasks

AI is able automate repetitive tasks that are time-consuming and expensive. For example, you can use artificial intelligence to manage your social media posts and stories, create posts descriptions, email newsletters, or make data analysis and reports.

In addition to saving time, money and resources on repetitive tasks, using these technologies let you have access to data that could help improve your business in other fields. Some examples are:

• You may find out which keywords are working best for SEO, we know how difficult and tedious it is to find the best keywords that help us reach our target audience but, with AI, we don´t need to worry anymore because it can be done for us.

• You can notice patterns in customer behavior that weren’t previously marked, this is especially important given that, to be able to give ur audience the content they want and need, we have to stay up to date with our audience tendencies.

If you want to know more about these platforms, we have collected what are The Best 7 AI Marketing Automation Tools to use in 2023.

3- AI uses Data to Make Smarter Marketing Decisions

As an example, imagine a customer that goes to your website looking to make a purchase, you can have an AI robot that follows the behavior of this customer and, based on the previous data it has been able to analyze, make a suggestion about what product to buy and where to find it.

Now imagine another person that has already made a purchase, a golf ball for example, AI ads can now appear to suggest this customer to buy a set of golf clubs or a beanie.

These are just some examples of how AI ads could enhance our websites (and our sales).

4- Artificial Intelligence learns from its mistakes

Machine learning technologies can learn from human input, other AI data, or even its own generated data, and improve over time.

Let´s say you are using an image recognition algorithm to identify some products within photos, this algorithm will get better over time given that people wil be giving feedback about how helpfull and accurate those identifications are.

5- AI can free up Marketing Teams From Tedious Work.

Marketing is a constant battle for your audience’s attention. It can be difficult to keep up with all the new platforms, strategies and tactics that are emerging every day and even more challenging if you’re trying to do this alone.

AI-powered tools, as we have explained before, can help marketers automate repetitive tasks, make smarter decisions and learn from their mistakes. This way our teams can focus on more important tasks and improve our productivity.

Disadvantages of doing marketing with AI

Despite the great advantages of using artificial intelligence in marketing, there are some disadvantages that need to be aknowledged.

The issue of privacy and ethics increase as AI technologies grow in our society given the large amount of personal data these algorithms work with. Also, we need to remember that these algorithms are managed by humans and its ethics rely on the good practices of this people.

In addition, using AI tools can be a double-edged sword if used by people who just don´t want to make any effort at all, new technologies can give the impression that people can delegate all of their duties and result giving poor performances in their jobs.

Conclusion

In conclusion, AI ads are a great tool to use in marketing, you can delegate work such as repetitive tasks and even some decision-making, this way you can focus on more important things like finding new clients or improving fidelity of previous clients and improve your efficiency.

If you are not already using these tools in your sales efforts, now is the time to start; however, try to be carefull with misuse given that this can lead to lose your main goal (to gain clients) while losing empathy.

We hope you found this information usefull. If not, please let us know in the comments and we will be glad to help.